I’m Darren M. Smith. I turn ideas into AI software, connected workflows and video content—with a personal commitment to the people I build for.
Your ideas, questions and concerns deserve a real conversation.
+61 424 520 033I’m the founder and owner of Easy Agent AI, and a hands-on AI software engineer. Building useful things is at the centre of what I do.
I create my own online software projects: AI agents, financial and credit-reporting tools, race-horse software, and products and workflows designed around the needs of major sporting organisations.
I use paid OpenAI Codex access in my development workflow, alongside my own planning, coding, testing and creative production. It helps me work through ideas and improve the software I’m building. The responsibility for the finished work stays with me.
My ambition is to bring that combination of engineering and video production to organisations with a strong history and a big future. For hockey teams, that means understanding the people behind the results: your front office, analysts, commercial staff, content team and supporters.
“Tell me what your people need. Let’s build something useful, show you how it works and earn your confidence through the work.”
You don’t need to arrive with a technical brief. Bring a challenge, an idea or a process that takes too much time. We can start with an agreed workflow in the two-day free demo pilot and decide together what comes next.
Different industries bring different problems. I start with the people, the information and the work that needs to happen.
I use paid OpenAI Codex access as part of my software-engineering workflow: working through ideas, writing code, investigating problems and improving the finished product. I stay involved in the architecture, review and testing.
My work ranges from individual AI assistants to projects involving hundreds of specialised agents. I design their roles, the information they can use and the points where people review their work.
I create financial-software projects, including credit-reporting dashboards and tools that help people understand and organise financial information. Credit-score displays depend on authorised reporting data; the software itself does not issue or guarantee a credit score.
I develop my own racing-software projects for the needs of owners, trainers, jockeys and racing-industry users—bringing information, reporting and everyday workflows into one more useful experience.
I create AI tools, digital products and workflows for the needs of major sporting organisations. My focus includes operations, internal reporting, commercial teams, fan engagement and the systems behind a strong sporting brand.
Alongside software, I create and edit video, animation and branded content. Every seasonal AI partnership includes a full-time social video agency with 3–4 human video specialists: creative planning, team stories, editing and approved publishing across the organisation’s channels.
OpenAI Codex is part of Darren’s independent development toolkit. Easy Agent AI is not affiliated with or endorsed by OpenAI. Examples describe areas of work, not partnerships with named teams or guaranteed business results.
From a useful internal tool to a stronger content operation, the starting point is the outcome your people need.
Explore reporting assistants, connected information and fewer repetitive hand-offs between departments.
Plan video, YouTube and campaign workflows that help your content team produce and review work consistently.
Agree a practical pilot, review its usefulness and build a clear scope around what your organisation actually needs.
Two original vertical films from Darren. A glimpse of the creative approach we bring to a team’s story.
Darren’s independent OpenAI Codex creative concept.
Our signature gangster-rodent brand film.
Easy Agent creative examples. The Codex film is an independent concept; no OpenAI affiliation or endorsement is implied.
We appreciate sporting organisations taking a real interest in AI and video production. Darren is planning a prize promotion to celebrate that curiosity.
An iPhone 17 Pro is intended for the promotion. Storage, colour, prize value and the final prize allocation will be confirmed in the published terms.
Cape Town to Southampton
Scheduled calls: Cape Town, South Africa; Walvis Bay, Namibia; St Vincent, Cape Verde; Tenerife, Spain; Southampton, UK.
View official P&O itineraryReal published sailing, selected as the proposed prize. No cabin has been reserved through this website. Availability, cabin category, traveller allocation, flights, transfers, insurance and other inclusions must be confirmed before the draw opens. The operator may change the itinerary.
The planned draw is intended to include every eligible participating organisation. Final eligibility, entry requirements, opening and closing dates, draw arrangements and winner notification will be published before entries open.
You’re welcome to discuss AI, video production or a free pilot with Darren. Submitting the current enquiry form does not enter a prize draw. The promotion is not open. The cruise itinerary is verified, but prize bookings and final inclusions are not yet confirmed.
Talk with DarrenProposed Easy Agent AI promotion. Sailing details checked against P&O Cruises’ published itinerary on 27 September 2026 (Adelaide time). No sponsorship, endorsement or partnership with Apple or P&O Cruises is claimed.
Tell us what’s holding your people back. Let’s work on it together.